formulating and administering policy advice, strategic and financial planning
// Sub-major group · 12
Administrative and Commercial Managers
Administrative and commercial managers plan, organize, direct, control and coordinate the financial, administrative, human resource, policy, planning, research and development, advertising, public relations, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations. Competent performance in most occupations in this sub-major group requires skills at the fourth ISCO skill level.
establishing and directing operational and administrative procedures
implementing, monitoring and evaluating strategies and policies
providing advice to senior Managers
directing the development of initiatives for new products, marketing, public relations and advertising campaigns
determining and directing sales activities, product mix, customer service standards
setting prices and credit arrangements
ensuring compliance with relevant legislation, regulations and standards
controlling selection, training and performance of staff
preparing budgets and overseeing financial operations
consulting with the chief executive and with managers of other departments or sections
controlling expenditure and ensuring the efficient use of resources
representing the enterprise or organization in negotiations, and at conventions, seminars, public hearings and forums.
Included occupations
Occupations in this sub-major group are classified into the following minor groups:
121 Business Services and Administration Managers
122 Sales, Marketing and Development Managers
Notes
Specialized qualifications and extensive experience relevant to one or more occupations classified in Major Group 2: Professionals, or Major Group 3: Technicians and Associate Professionals, are usually required. Regional managers and other senior managers who coordinate and supervise the activities of subordinate managers who have a diverse range of functional responsibilities are included in Unit Group 1120: Managing Directors and Chief Executives