// Unit group · 2431

Advertising and Marketing Professionals

Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

2 Professionals / 24 Business and Administration Professionals / 243 Sales, Marketing and Public Relations Professionals / All level 4

// Working conditions

Sitting and standing

// Hand tools

No hand tools in this set.

planning, developing and organizing advertising policies and campaigns to support sales objectives

advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services

writing advertising copy and media scripts, and arranging television and film production and media placement

collecting and analysing data regarding consumer patterns and preferences

interpreting and predicting current and future consumer trends

researching potential demand and market characteristics for new goods and services

supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes

commissioning and undertaking market research to identify market opportunities for new and existing goods and services

advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.

Included occupations

Examples of the occupations classified here:
- Advertising specialist
- Marketing specialist
- Market research analyst

Indexed job titles 14