// Unit group · 2432

Public Relations Professionals

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

2 Professionals / 24 Business and Administration Professionals / 243 Sales, Marketing and Public Relations Professionals / All level 4

// Working conditions

Sitting and standing

// Hand tools

No hand tools in this set.

planning and organizing publicity campaigns and communication strategies

advising executives on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases

undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns

organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity

representing organizations and arranging interviews with publicity media

attending business, social and other functions to promote the organization

commissioning and obtaining photographs and other illustrative material

selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.

Included occupations

Examples of the occupations classified here:
- Press liaison officer
- Publicity agent
- Public relations copy writer
- Public relations officer

Indexed job titles 17