// Unit group · 1222

Advertising and Public Relations Managers

Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.

1 Managers / 12 Administrative and Commercial Managers / 122 Sales, Marketing and Development Managers / All level 4

// Working conditions

Sitting and standing

// Hand tools

No hand tools in this set.

planning, directing and coordinating the advertising and public relations activities of an enterprise or organization

negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies

planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization

leading and managing the activities of advertising and public relations staff

establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources

establishing and directing operational and administrative procedures

planning and directing daily operations

overseeing the selection, training and performance of staff.

Included occupations

Examples of the occupations classified here:
- Advertising manager
- Public relations manager

Indexed job titles 5